I have always, selfishly thought images, mine of course, were looked at because they are interesting to look at, fulfilling my obligation to my clients getting their customers to look at the collateral materials and advertising.

I think, selfishly, that photography for my clients is a investment, not as some see photography as a expense.

Well, here is proof quality photography stops customers eyes, (full sales proposition is the copywriters job) per this study in the New York Times.

Study Shows People Ignore Generic Photos Online

The way the study is done can only be done on a computer screen, thus the “online” but I think it would apply to print materials too.

If you read the article, read the skeptical comments at the end of the article too.

Comment if you agree or disagree.

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