Martin Trailer Productions » Marketing http://blog.martintrailer.com ....... about photography and some trailers. Tue, 13 May 2014 16:32:10 +0000 en-US hourly 1 https://wordpress.org/?v=3.9.40 Connecting http://blog.martintrailer.com/2009/08/13/connecting/ http://blog.martintrailer.com/2009/08/13/connecting/#comments Wed, 12 Aug 2009 21:45:35 +0000 http://blog.martintrailer.com/?p=160 I reading somewhere the importance about connecting with new clients. Here is a unique way of connecting and my own situation.

The story read goes like this; A guy was trying everything he could think of to get in front of a new promising prospect, but never succeeded. So, out of frustration he would mutilate the direct mail promotion piece before sending to this particular prospective client.  After a few months and several promos sent mutilated,  a follow-up call was made to the prospect. The prospective client said if the promos ever arrive in tact they would like to actually see the promos.  So a set of clean, unbent promos were sent in an envelop and the prospect loved them inviting them to come on in and talk some business.

Mine unique situation went like this; On my web site I have “Trailer Trash” jokes page. You would be amazed at how many Google, Bing and Yahoo searches find them.  I was recently contacted about a job from mid-west, but it did not work out and the buyer indicated she was having a bad day “off her rails”.  So I responded with my joke page link thinking maybe that would cheer her up and make a connection for the future.

Here is was she responded back with after reading my “Trailer Trash” page ;

Subject: my first job in Southern Indiana (aka Kentucky, without the  horses)

You know you’re delivering pizza to rednecks when ……….

- They say it’s the third one on the left with two Camaros on blocks

- The kids run out to pay cause Mommy and their new Uncle Rick are playing Euchre in the bedroom.

- The bird bath is now a dog bowl.

- Tips are those frosted white things on the hair of the lady of the house.

I think I made the connection.

Enjoy the day and have a good laugh!

Martin

MartinTrailer.com

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]]> http://blog.martintrailer.com/2009/08/13/connecting/feed/ 0 Marketing in a Recession – According to Harvard Business http://blog.martintrailer.com/2009/03/18/marketing-in-a-recession-according-to-harvard-business/ http://blog.martintrailer.com/2009/03/18/marketing-in-a-recession-according-to-harvard-business/#comments Tue, 17 Mar 2009 23:21:52 +0000 http://blog.martintrailer.com/?p=169 I receive an email newsletter called “HBS Working Knowledge” which I find a very interesting read. I highly recommend it if you like this kind of information.

This particular article was to me insightful, “Marketing Your Way Through a Recession”.

It points out some of the obvious, but some of the not so obvious.  Worth the read time.

Martin

MartinTrailer.com

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