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Generic Stock Photographs, Payback

Martin Trailer — Thu, 04 Nov 2010 21:50:16 +0000

This is somewhat self serving, but something harbored by most photographers.

I have always, selfishly thought images, mine of course, were looked at because they are interesting to look at, fulfilling my obligation to my clients getting their customers to look at the collateral materials and advertising.

I think, selfishly, that photography for my clients is a investment, not as some see photography as a expense.

Well, here is proof quality photography stops customers eyes, (full sales proposition is the copywriters job) per this study in the New York Times.

Study Shows People Ignore Generic Photos Online

The way the study is done can only be done on a computer screen, thus the “online” but I think it would apply to print materials too.

If you read the article, read the skeptical comments at the end of the article too.

Comment if you agree or disagree.

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Nice Trailer; Lorraine Goes Camping

Martin Trailer — Fri, 29 Jan 2010 18:32:05 +0000

This is just to funny and has a nice trailer in it too.

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Found Object; Alien Growth

Martin Trailer — Sat, 10 Oct 2009 01:12:32 +0000

Cleaning out some things out back, not in my ’61 Shasta (trailer) which would not have surprised me, I ran across this alien looking growth. Wanting to combine some new and old technology in the studio, I shot these with a digital SLR camera on a 4×5 view camera, with all the swings and tilts available.

Now not being a gardener of significance, but having raised my share of vegetables and tomatoes every year and cared for basic shrubbery and lawns comparatively my find was definitely alien.

I decided to explore it with a camera and am sharing those discoveries along with a bit of prose.

First is a close-up of the covering;

Leathery base

This looks more like crumpled seamless background paper, but does have umber tones of earthy dirt, but not the really good black stuff.

Second shot is of the growth itself emanating from the leathery surface;

Alien growth

This is close-up, but still looks so odd, nothing like what I am familiar with. Using your imagination, you can see little critters and faces hiding in and among the growth. Like camilians with their ability to adapt to the surroundings via color and pattern changes.

Third shot is wide and much more revealing of the whole, but still very alien.

Moon or Mars scape. Did it drop out of the sky when a meteor or comet flew by and not completely burn up while entering the atmosphere…….

Nope, it is just an old shriveling potato in the dirt, or is that potatoe…

Martin
MartinTrailer.com

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Reputation

Martin Trailer — Wed, 16 Sep 2009 22:28:36 +0000

How can you appeal or please everyone, you cannot.

Couple of comments today were frustrating since in my mind, they conflict and proves you can’t please ‘em all.

Two different marketing managers commented as follows;

a) “My designer had a look at your web site and said you were too expensive.” http://MartinTrailer.com

b) “Who did your web site? It is so cool. Can’t wait to work together.” http://MartinTrailer.com

Same web site.

They are in very different industries, one selling to the consumer and the other to their trade, but both have to appeal to sophisticated buyers.

Can’t please all of the people all of the time, that is for sure.

Martin
MartinTrailer.com

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Subliminal Influence

Martin Trailer — Tue, 01 Sep 2009 03:00:48 +0000

This link is being past around so forgive me if you have seen it.

It hit me when I recalled a class in college that was centered around Marshall McLuhan.

The YouTube link below is about advertising professionals being influenced by there surroundings which emphasize the importance of everyday imagery.

Watch closely. While the video is 6+ mins., it is very much worth watching it all to make sense. It illustrates how images, photographs, signage, drawings everything influences our thinking.

Martin
MartinTrailer.com

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Connecting

Martin Trailer — Wed, 12 Aug 2009 21:45:35 +0000

I reading somewhere the importance about connecting with new clients. Here is a unique way of connecting and my own situation.

The story read goes like this; A guy was trying everything he could think of to get in front of a new promising prospect, but never succeeded. So, out of frustration he would mutilate the direct mail promotion piece before sending to this particular prospective client. After a few months and several promos sent mutilated, a follow-up call was made to the prospect. The prospective client said if the promos ever arrive in tact they would like to actually see the promos. So a set of clean, unbent promos were sent in an envelop and the prospect loved them inviting them to come on in and talk some business.

Mine unique situation went like this; On my web site I have “Trailer Trash” jokes page. You would be amazed at how many Google, Bing and Yahoo searches find them. I was recently contacted about a job from mid-west, but it did not work out and the buyer indicated she was having a bad day “off her rails”. So I responded with my joke page link thinking maybe that would cheer her up and make a connection for the future.

Here is was she responded back with after reading my “Trailer Trash” page ;

Subject: my first job in Southern Indiana (aka Kentucky, without the horses)

You know you’re delivering pizza to rednecks when ……….

- They say it’s the third one on the left with two Camaros on blocks

- The kids run out to pay cause Mommy and their new Uncle Rick are playing Euchre in the bedroom.

- The bird bath is now a dog bowl.

- Tips are those frosted white things on the hair of the lady of the house.

I think I made the connection.

Enjoy the day and have a good laugh!

Martin

MartinTrailer.com

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Slice of Life to Lighten the Daily Load

Martin Trailer — Thu, 18 Jun 2009 17:47:23 +0000

Recently, I have been organizing and editing images, personally driven and it became obvious for me that they represented a great series of “Slices of Life”, trailer style of course.

The image of the dogs in a Hot Rod/trailer combination will be the first used to promote a new web portfolio that includes, “Slice of Life”.

(to sign up for the promotional mailing, Sign-up Here )

Have a great day.

Martin
MartinTrailer.com

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Mind Twister and a Good Read

Martin Trailer — Tue, 26 May 2009 22:14:38 +0000

As a photographer, some don’t think we read much, HA!.

Here is a novel, a graphic novel that is an interesting, compelling story . OK, it is sort of like an internet comic book, but much more intellectual and thought provoking.

It is still early, but I encourage you to take a look. Get in early.

John Blank Must Die

If you like complex visual stories, you’ll love this.

Martin
MartinTrailer.com

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Emotional Baggage

Martin Trailer — Sat, 09 May 2009 02:01:30 +0000

For those that know me or have worked with know I like a good joke or YUK that I share with many.

I could not resist this shot while walking around Santa Fe’s artist area outside of the downtown area.

Art can be so healing when stressed out and this is certainly no exception. I am currently looking for a spare suitcase for suitable painting.

Martin
MartinTrailer.com

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Hip Trailer coupled with a Mini

Martin Trailer — Thu, 30 Apr 2009 18:40:38 +0000

A buddy sent this link to me of the cool Mini Cooper and Airsteam combination.

Look Here

How hip is that? I love it!

Martin
MartinTrailer.com

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